Why is it Social 'Investment'

Social Investment is the term which in reality is very similar to any other investments you do. Just like you differentiate between your expenditure from general investment, there is the same explanation we derive for social investment and expenditure.

Investment is something which gives returns. So, what returns do you get when you become a social investor.

• The Impact level- with every investment, you realize true potential. Social investment has an impact on the community rather than an individual. You are catering to the community needs and no doubt, you are an integral part of it.


• Where invested- In a business sense, your investment goes to the market, the highs and lows of the market define your returns. In a charity sense, the investment you make goes to community welfare; the community welfare redefines your responsibilities and action (as returns) towards the unfortunate.


• Your returns- It's very evident that if you even think of being a social investor, you are devoid of thinking of monetary returns, But, in charity, your returns are the families you fund and the children who get schooling because of your funding. In the former case, you get the returns and in the later, you share the returns.

We hope that social investment becomes a planned activity for those who can and want to serve the community with whatever they can.

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TheInterface on THE HINDU

We are happy to have been a part of a concert held to raise funds for Smrutha Dhvani.

You may read the article published on THE HINDU here.